Email Marketing Strategies That Work
Email marketing is more cost-effective and can surpass all other marketing methods if done correctly, including PPC, SEO, and content marketing. A great email marketing campaign turns potential customers into long-term, loyal clients. Learn how we make your email marketing work.
Components Of A Great Email Campaign
Amazing email marketing starts well before the first email is ever sent. Analyzing customer needs and habits, writing compelling copy, and designing beautiful emails all come together to make our email marketing campaigns successful.
Marketing Strategy
Our email marketing campaigns are comprised of several email types and segment your audience into different categories, resulting in a more direct, targeted campaign.
Tracking & Reporting
Knowing how many emails are opened, responded to, and have converted customers drive the content and behavior of future emails and to whom they are sent.
Template Design
Having beautiful, easy to read email marketing does wonders for the success rate of your email goals. We design great email templates for you to use again and again.
Marketing Campaigns
Emails for welcoming/onboarding, receipts and invoices, promotional emails, and behavioral emails all combine to create a powerful, low-cost marketing tool.
The 3 types of marketing emails to know in 2023
1. Email Newsletters
Email newsletters are communicational mesasges between you and the consumer. This can be new product launches, an update about a new promotion, industry news, and more. Your goal is to build brand awareness and include a call to action to convert interested prospects into customers.
2. Transactional Emails
Transactional email messages consist of receipts, order confirmation, tracking updates, invoices, and more. This type of email is generated when a user does a specific transaction.
3. Behavioral Emails
Behavioral emails are messages that target users based on specific actions on your website. These include reminders of a product in a shopping cart, welcome rmails, review requests, free trial nearing expiration, and more.
Tell Us About Your Project!
Our web development engineers will do a free multi-point inspection of your site, measuring page speed, meta and title tags, search engine optimization, mobile compatibility and more!
8 Of The Best Email Marketing Practices
Here are 7 effective email marketing activities that your business can use to increase engagement and drive customer creation and retention.
- Build a targeted email list: Rather than sending emails to a general audience, businesses should create targeted email lists based on customer behavior, demographics, and interests. This allows them to send personalized and relevant messages that are more likely to resonate with the recipient.
- Use a catchy subject line: The subject line is the first thing recipients see when they receive an email, so it’s essential to make it attention-grabbing and relevant to the content of the email.
- Provide valuable content: The content of the email should provide value to the recipient, whether it’s informative or promotional. This increases the chances of recipients opening future emails from the business.
- Use segmentation: Segmenting the email list based on customer behavior, demographics, and interests allows businesses to send targeted and personalized messages that are more likely to convert.
- Include a clear call-to-action (CTA): A CTA is a key element of email marketing campaigns. It should be clear, prominent, and direct the recipient to take a specific action, such as making a purchase, signing up for a free trial, or subscribing to a newsletter.
- Test and optimize: A/B testing can help businesses identify what type of content, subject lines, and CTAs are most effective for their audience. This allows them to optimize their email campaigns for better engagement and conversions.
- Optimize for mobile: With the increasing use of mobile devices, it’s essential to optimize emails for mobile viewing. This means using a responsive design and ensuring that the content is easily readable on smaller screen.
- Follow the rules: Make sure your company’s email marketing specialist is familiar with the laws outlined in the
2003 CAN-SPAM Act , which covers all commercial messages. Each separate violation is subject to penalties.
By following these email marketing best practices, your business can build brand awareness, drive results, increase user engagement and be sure your email marketing has been done correctly.
Subscribe to Our SEO Newsletter!
- Keep up with the latest local SEO news!
- Get special offers and discounts!
- We promise not to spam you.
By signing up, you agree to have Pasadena SEO Company send you SEO news, special offers, and other electronic media. We will not share your information.